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Analysis Behind the Numbers - Part 1

This is the first in a series of blogs that will detail how we work with small businesses to put them on a path for profitable growth and longevity. Please feel free to comment – we would love to hear from you!


There are so many CPA firms, business consulting firms, financial management and consulting firms in today’s marketplace – it is truly a competitive field. How then, do we differentiate ourselves from one another, and more importantly, how do you, as a small business owner, figure out who can best support you if that is something you need?


CPN was built on the Founder’s 30+ analytical career, analyzing financial statements of all sorts of companies, to determine if they were healthy investments. In so doing, we have seen quite a few issues that have thwarted growth but can be quickly turned around into positive scenarios. We assess these issues and determine a path forward by analyzing a company’s own data.


How do we do this?


We review all sorts of company data and work on the specific “pain points” that we find, including but not limited to the following:



a) Efficiency Analysis - Why would a company have a strong revenue stream but little profit to show for it? The answer could lie in the way the Owner has structured the company work environment – this would show up in the overall financials if we conducted a detailed analysis of employee productivity.

b) Review of Sales & Sales profitability trends for recommended changes to a company’s sales commission structure. Remember, any procedure is only as good as a continuous review of it reveals. If you sense your current sales commission structure is not giving you/your sales team the incentives required to meet sales goals, it’s time for a complete review.


c) Analysis of revenue generated from the current student population of a Music Academy gave us the ability to detail a financial and marketing strategy to push this business into realizing much higher revenue and profit goals than their current trends dictated.

We work with many business owners who love what they do but want to better develop the framework in which to excel at their passion. These types of businesses generally need our expertise for a specific issue, short-term problem, or to set up a specific project within the company to reach a certain goal. All business owners want to succeed, but not all of us can do it alone.

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