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CPN's Note & Newsworthy - Vol. 2

Updated: Jun 17

The 2 articles below are both historically interesting and very relevant to marketing to today's consumer.


How to Create a Great Corporate Logo - Business News Daily – Adam C. Uzialko, Writer – March 14, 2019:


https://www.busines snewsdaily.com/10269-corporate-logo-brand-business.html


The Evolution of Logos - C+R Research, Chicago, Illinois


https://www.crresearch.com/blog/evolution-logos

One of the key take-aways from article 2, in my opinion, is below, as quoted:


"A new logo has the potential to breathe new life into a faltering brand or miss the mark completely, and risk losing customer trust in the process. Companies who take the time

to thoughtfully consider and design a logo could lead to a billion-dollar pay off."


Ideas

The backbone of any small business is its employees. Treating them well in both pay level and appreciation goes a very long way in keeping your business running smoothly.


As a business owner, you must tackle the issue of payroll; pay rates for specific positions, payroll taxes, payment schedules, etc. There are many small payroll companies that are available to

assist with this task.


We at CPN have researched what is currently available in the payroll services marketplace and have chosen to become a Patriot Software Certified Advisor. We use Patriot for our own payroll as well as offering this service to our clients. This allows us to provide them the best in payroll services at a very affordable rate. Please give us a call if you'd like more information.

CPN & Associates LLC is a Business Consulting Firm offering strategic business reviews, analytical financial reviews, operational management, and many other small business services.


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