Updated: Jun 17, 2021
The 2 articles below are both historically interesting and very relevant to marketing to today's consumer.
How to Create a Great Corporate Logo - Business News Daily – Adam C. Uzialko, Writer – March 14, 2019:
The Evolution of Logos - C+R Research, Chicago, Illinois
One of the key take-aways from article 2, in my opinion, is below, as quoted:
"A new logo has the potential to breathe new life into a faltering brand or miss the mark completely, and risk losing customer trust in the process. Companies who take the time
to thoughtfully consider and design a logo could lead to a billion-dollar pay off."
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CPN & Associates LLC is a Business Consulting Firm offering strategic business reviews, analytical financial reviews, operational management, and many other small business services.