Marketing is vital to the growth and visibility of your business. However, spending can quickly get out of hand, so you must make sure to have a specific marketing plan with a realistic budget for your first year in business, and review that plan monthly. The best marketing strategies are built around knowing and understanding your target demographic. How can you best reach them? What kind of content will they most connect with?
It is imperative to design your marketing plan around this target demographic. Everything from the look of your website to the social media platforms you utilize must be taken into consideration. For example, if you run a clothing company, you may want to put more energy into your Instagram presence as opposed to developing a great looking LinkedIn page as Instagram is generally a more visual oriented platform.
This also applies to Online Advertising, Search Engine Optimization (SEO) and general Social Media Marketing. Consider the keywords that best describe your products and services, and to which of those key words your ideal customer is most likely to be attracted to. Also consider what types of ads they will find most compelling, whether that be simple text ads or some form of visual display ad.
Digital marketing is a vast arena, and the type of marketing that takes an enormous amount of time to develop before seeing results. It is a good idea to consider outside help in this area since you, the business owner, simply cannot do and be all things to your business.